PR LIKE A BOSS!

In this episode of PR LIKE A BOSS!, host Patz dives into the world of influencer partnerships with special guest Siobhan McGeown, PR Manager at Tropic Skincare. Siobhan brings her wealth of experience to the table, sharing the secrets behind creating meaningful, authentic collaborations that resonate with audiences and elevate brands. From building organic relationships to trusting creators with creative freedom, this episode is packed with insights, examples and actionable tips to ace your PR strategy.

What You’ll Learn:

• Why authenticity is the foundation of great influencer collaborations
• How to spot influencers who are a natural fit for your brand
• The power of organic partnerships, featuring real-world examples
• How to craft creative briefs that empower creators while staying on-brand
• Why focusing on long-term brand love beats chasing immediate sales spikes

Memorable Moments:

• The story behind Melissa’s Wardrobe’s matcha collab that had queues out the door
• Tropic’s partnership with Peloton’s Leanne Hainsby and its organic success
• Siobhan’s dream partnership idea with Deliciously Ella (hint: it involves glow-giving snacks and branded food trucks!)

Links & Resources:

• Follow Siobhan on LinkedIn and Instagram (@Siobhan_McGeown)
• Discover Tropic Skincare on Instagram or visit tropicskincare.com
• Subscribe to PR LIKE A BOSS! for more insights on acing your PR game!

Join the Conversation:

What’s your dream brand collaboration? Share your thoughts and connect with us on social media using #PRLikeABoss.

Catch the episode now on Spotify, Apple Podcasts, or your favorite podcast platform. Don’t forget to rate, review, and subscribe!

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz chats with the brilliant Lan Nguyen-Grealis—makeup artist, author, and advisory board member of the British Beauty Council. Lan takes us behind the scenes of her inspiring 20+ year career and shares her vision for a more inclusive and innovative beauty industry.

We dive into:

• The economic and cultural impact of beauty (yes, it’s a £27 billion industry!).
• Lan’s approach to championing diversity and why expertise and authenticity are key.
• How PR and storytelling are shaping the future of beauty brands.
• Top trends to watch: consumer power, playful makeup, and the comeback of in-store retail experiences.

Lan’s insights are a must-hear for anyone in beauty, PR, or simply passionate about the power of creativity and connection.

You can find Lan on Instagram and via her website for more inspiring stories and updates.

Don’t forget to subscribe, rate, and review PR LIKE A BOSS! Keep pushing boundaries and PR-ing like a boss!

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Welcome to PR LIKE A BOSS!, where we chat with industry leaders about beauty, lifestyle, and breaking barriers in PR. This week, Patz is joined by the incredible Donna Francis, an award-winning beauty editor and advocate for positive ageing. Together, they unpack how the beauty industry can embrace authenticity and inspire confidence in women at every stage of life.

• Rethinking "Anti-Aging": Donna challenges outdated terminology and calls for celebratory, empowering beauty messaging.
• The Power of Role Models: Why women like Drew Barrymore and Jamie Lee Curtis embody real, relatable beauty.
• Unfiltered Beauty: Donna’s work with Boots on unretouched imagery and why showing real skin matters.
• Top Beauty Campaigns: A spotlight on brands like Jones Road Beauty and Dove that are redefining how we see aging.
• Debunking Myths: From bold lipstick to sunscreen, Donna sets the record straight on what’s truly “essential.”
• Aging with Joy: How confidence, authenticity, and a little shimmer go a long way in embracing your best self.
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Donna’s Picks & Recommendations:

• Jones Road Beauty: Celebrating individuality with their “I Am Me” campaign.
• Dove: Advocating real beauty with initiatives like “Keep Beauty Real.”
• BOOIE Beauty: Launched by Celeste Barber, it champions being the best version of yourself.

• Instagram & TikTok: @thebeautyed
• Podcast: Smiling Gives You Wrinkles (available on all major platforms)
• Website (Coming Soon!): thebeautyed.com

Tune in for an inspiring conversation that celebrates individuality and the beauty of ageing. As Patz says, “Age is a privilege—let’s celebrate it together!”

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz chats with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. From celebrity interviews to wellness trends, we look at how the industry has evolved and what it takes to stay authentic in today’s digital age.

We dive into:

• The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.
• Mental health as a focus in celebrity journalism and why it’s more than just a trend.
• Navigating the love-hate relationship with social media (goodbye, toxic trends; hello, amplified reach).
• Spotting wellness fads versus lasting habits and why Suzanne only covers products with integrity.
• How to maintain credibility in a world obsessed with clickbait.

Suzanne also shares her take on the future of journalism, including the role of AI tools like ChatGPT and the growing dominance of influencer-brand collaborations.

Whether you’re in PR, journalism, or just love a peek behind the media curtain, this episode is packed with insight, humour, and hard-earned advice.

Where to Find Suzanne:

Instagram: @SuzanneBaum

Bluesky @suebybaum

Don’t Miss Out!

Subscribe to PR LIKE A BOSS! on Substack for more candid conversations, insider tips, and advice on mastering PR with authenticity and flair.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.

What you’ll learn in this episode:

• Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.
• Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.
• No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.
• Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.
• Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.
• Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.

Where to find Nicola:

Outspoken Beauty podcast

On The Scent podcast

Follow her on Instagram for more: @OutspokenBeauty

Subscribe to PR LIKE A BOSS!  for more insights on how to master the art of PR with purpose and personality.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.

We dive into:

The evolution of beauty blogging—from its humble beginnings to the influencer era.

Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”

The importance of writing for your audience, not the brands.

Tips for smaller brands on how to approach influencers (hint: skip the discount codes).

Why respect, authenticity, and boundaries are key to successful collaborations.

Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.

If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.

Where to Find Jane:

British Beauty Blogger

Substack

@BritBeautyBlog

Don’t Miss Out!

Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

Want to get your brand into the press — without hiring a PR agency? Welcome to PR LIKE A BOSS!, the podcast where PR specialist Patrizia Galeota gives founders, experts and beauty entrepreneurs the insider knowledge they need to boost their media visibility, build credibility and land press coverage on their own terms.

In this introductory episode, Patrizia — known as Patz — shares exactly what PR LIKE A BOSS! is all about, who it's for, and what you can expect from every episode. If you've ever wondered how PR really works, why some brands seem to get press effortlessly, or how to craft a pitch that actually gets opened, this is your new go-to podcast.

Each week, Patz sits down with PR experts, beauty journalists, brand founders and wellbeing leaders for sharp, insightful 30-minute conversations packed with actionable PR strategies, real media wins and honest lessons learned. No fluff, no jargon — just practical tools you can use straight away, whether you're a solo founder, a growing brand or an expert looking to raise your profile.

Topics covered across the series include how to write a PR pitch that gets results, how to build relationships with journalists, what beauty editors really want, the power of founder-led storytelling, and how to get press coverage without a big budget.

Ready to land better press in less time? Grab Patz's Plug-and-Play PR Pitch Templates — proven prompts and subject lines that help you pitch like a pro, even if you've never done PR before. Download at lp.patriziagaleota.com/ltpp

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]

✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

Hosted on Acast. See acast.com/privacy for more information.