Staying on-trend is essential in real estate, and one of the biggest trends right now is short-form videos popularized by platforms such as TikTok, Instagram and Facebook. With these platforms often being targeted toward younger audiences, agents in high-end markets might be wondering if it’s worth investing and engaging with them. The answer is an emphatic yes—and to explain, I'm joined by Becca Logue, Director of Communications & Digital Strategy at Gibson Sotheby's International Realty, to discuss how to leverage short-form video with ease to expand your audience and build your business.