Become a Media Maven

Organic Pinterest Traffic Strategy Dos and Don'ts with Christine Wheeler

The best social media platform to use to drive traffic to your blog is Pinterest. Hands down.

Christina Wheeler is the founder of Pinnovation Media, and in this episode, she is going to share top tips for small business owners, bloggers, product sellers, and service providers to use Pinterest effectively.

If you’re going to outsource your Pinterest management, Christine will tell you what to look for when hiring someone and what to expect.

Here is a high-level view of our conversation:

Two big mistakes people make on Pinterest:

1. Low-quality pin design

2. Lack of Pinterest SEO

Five things to do if you want more traffic from Pinterest:

1. Batch your designs in Canva to save time and remain consistent.

2. Pay attention to your analytics to see what pins people like.

3. Update your old boards and pin descriptions to something that is keyword-friendly. 

4. Use video content as a pin.

5. Use idea pins, but keep in mind, they don’t link outside of Pinterest.

For more and a free Pinterest audit, visit PinnovationMedia.com.

On Instagram, find Christine at @pinnovationmedia. 

On Clubhouse, find Christine at @pinnovation.

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
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• TikTok

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How Lindsay Padilla built and grew Hello Audio (even after someone tried to steal it)

Lindsay Padilla is the CEO of Hello Audio. I met her in a mastermind for SaaS founders… and we were a handful of females in a group full of men. I invited her on my podcast because I’m very impressed with what she’s been able to do with her software, Hello Audio, in such a short time. So, I wanted to get all the details from her and share them with you at the same time.

In this episode, Lindsay is going to share how she got the idea, built it, had it stolen from her, built it again, then teamed up with some of the biggest names online to launch it successfully. 

For the full story on that whole stealing the code thing Lindsay mentioned, click here.

You can find out more about Hello Audio at HelloAudio.fm.

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How to Become an Instagram Influencer in 9 Steps with Christina Galbato

Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, Christina Galbato is pulling back the curtain and sharing her experience as an influencer and a coach to future influencers.

Christina Galbato is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. 

She has been featured in CNN and Forbes and was a speaker at AdWorld and StartUp Grind. She is also the host of the top-rated entrepreneurship podcast Her Life By Design.

These are the nine tips Christina breaks down in this episode:

1. Create content that would attract the brand you want to work with. It needs to be relevant.

2. Get on influencer marketing platforms like Collectively, Fohr, etc.

3. Look on their website for a PR, influencer, or marketing email OR send a message on Instagram

4. Come from a place of business with information on your numbers and audience, share past examples, offer creative ideas, etc.

5. Look at their tagged photos on Instagram to see what they’re doing with other influencers

6. Outsource the pitching work by hiring a VA. You won’t need a manager until you get a lot of inbound requests.

7. Follow up... twice.

8. Continue the relationship with a wrap-up email and screenshots of insights and analytics. Then, pitch a longer-term collaboration.

9. Include case studies with goals and results in your wrap-up emails and in future pitches.

Find Christina on Instagram at @christinagalbato. 

For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.

Now, free resources!

Christina’s Reel Training: ChristinaGalbato.com/tib-webinar

Christina’s Blog Training: ChristinaGalbato.com/tbb-webinar

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

You can also watch it here.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

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How To Make Money On Etsy Without Making Anything with Madison McCarty

About a month after Madison McCarty opened an Etsy store, she was making $1,000 with her new side hustle. Some of what she sells, she doesn’t even make herself!

I found Madison on TikTok when a 60-second video breaking down her process went viral. It intrigued me so I asked her to come on the Become a Media Maven podcast to break down her process and get super specific so we can see the same success she does.

These are the eight steps Madison covers… and she doesn’t hold back!

Step 1: Don’t overthink it. Just open an Etsy shop and become a seller.

Step 2: Sign up for an account with Printed Mint and check out their items for sale.

Step 3: Brainstorm what you’d want to buy and do research on Etsy.

Step 4: Design it on Canva.

Step 5: Mock it up with Printed Mint.

Step 6: Investigate competitors

Step 7: Post it on Etsy.

Step 8: Within one week post 20 listings. Then, maintain it.

Step 9: Ask for reviews via email with Etsy marketing and include a business card or gift note with your customer’s order.

Resources:

Marmalead: https://marmalead.com/

Check out Madison’s Etsy shop, Mountain Shadow Market, here: https://www.etsy.com/shop/MountainShadowMarket

Follow Madison on social media:

TikTok: @moneytokmaddie

IG: @madzmccarty

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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• YouTube
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When COVID hit, Michelle Dempsey Multack quit working on her marketing agency business and started a new business with a new vision, new brand, new niche… everything was new!

Less than a year later, she’s the host of a successful podcast, built a massively engaged social media following, and landed a book deal with Simon & Schuster - a life-long dream of hers.

In the episode, my friend Michelle will walk you through how she did it all… and yes, I interrupt her every five minutes to ask for even more details and specifics so you won’t miss a thing!

As a Moving On Coach and Certified Divorce Specialist (CDS™), Michelle works with clients at any stage in their “moving on” process to help them navigate life with more strength, confidence, emotional control, and with a greater understanding of what it takes to be the very best co-parent you can be.

Some resources mentioned in this episode:

• Website: MomsMovingOn.com
• Moms Moving On: https://amzn.to/2PokgPg
• Instagram: @TheMichelleDempsey
• NADP: https://www.thenadp.com/
• Michelle’s Book Coach Jennie Nash: https://jennienash.com/
• Michelle’s Literary Agent Joelle Delbourgo: https://www.delbourgo.com/
• Simon & Schuster: https://www.simonandschuster.com/
• Michelle making news with RHOC Brawnwyn Windham-Burke: https://www.usmagazine.com/celebrity-news/news/rhocs-braunwyn-windham-burke-sparks-sean-split-speculation/

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

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Adaleta Avdic is a digital creator and host of the Get an Adaatude podcast. She left her job working as a tourism marketer to go full-time as a content creator. 

In this episode, you’ll hear her take on the two big mistakes content creators make that hold them back from going full-time. She also shares two strategies for growing your Instagram account and engagement overnight. Adaleta also shares her social media and blogging schedule to stay consistent and relevant. 

This episode is such a great inside look at how Adaleta gets her ideas and operates her business as a digital content creator.

Adaleta started her blog as a way to write about electronic dance events she attended from January to June of 2013, but it has since evolved into a lifestyle and beauty blog. Her passion for writing and social networking has gotten the best of her, so she started sharing her travel adventures, life advice, beauty recommendations, and fashion pieces with family, friends, and strangers who have a knack for any or all the above. 

She incorporates affiliate links throughout the blog (RewardStyles Like to Know It) which allows her to make a small percentage of sales. The biggest source of income for her is sponsored content working with her favorite brands. In those posts, you will always find full disclosure letting you know she was paid for the posts.

• @Adaatude on Instagram and TikTok
• Website: https://www.adaatude.com/
• YouTube: https://www.youtube.com/c/AdaletaAvdic/
• Podcast: Get an Adaatude

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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It’s hard to get out of the day-to-day and work on your business instead of in it.

In this podcast episode, Mike Michalowicz shares how you can get started delegating the things you need to do so your business can thrive while you’re on a 4-week-long vacation.

He also shares the number one mistake people make when delegating and the easy fix.

Michael Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of business books published by Penguin Random House and is the host of the "Business Rescue" segment for MSNBC's Your Business.

Some resources mentioned in this episode:

• Mike’s Website: https://mikemichalowicz.com/
• Run Like Clockwork: https://www.runlikeclockwork.com/
• The eMyth Revisited by Michael Garber
• Books I’ve read and recommend by Mike Michalowicz:
• The Profit
• Clockwork
• Fix This Next

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

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Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

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• TikTok

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JJ Ramberg launched an app to help podcasters and podcast listeners connect.

In this episode, she’s going to talk about how she built not one, but multiple tech companies… and how she gets people like Kim Kardashian West to tweet about them!

Over the last 13 years, JJ Ramberg hosted a show for NBC News called Your Business, a podcast called Been There Built That and a series on BBC World News called Follow the Food. 

Some resources mentioned in this episode:

• GoodPods: https://www.goodpods.com/
• SCORE via the SBA: https://www.score.org/us-small-business-administration-sba
• Hey Mama for working moms: https://heymama.co/
• Entrepreneurs Organization: https://www.eonetwork.org/
• Hello Alice: https://helloalice.com/
• Instagram: @goodpods
• Twitter: @goodpodshq

Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Your ratings and reviews really help and I read each one.

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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Today, so many people want to be part of “the media”. That means different things to different people, but the overall goal is to be seen and to build a brand that will lead to profit.

In this episode, Trae Bodge is sharing how she starting working as a freelance writer and how that work has snowballed into so much more under the media umbrella in various forms in multiple places.

She also shares tangible and strategic advice for people interested in working in the media as a freelancer.

Trae is an on-air shopping and personal finance expert with a passion for saving people money. She is also a lifestyle writer for MSN, CNBC and regularly appears on GMA3, Inside Edition, Cheddar, and local affiliates nationwide.

Some resources mentioned in this episode:

• Save 20% on Trae’s bootcamp by mentioning this podcast at OneTakeMedia.biz
• Blog: https://truetrae.com/
• Twitter https://twitter.com/truetrae
• Facebook https://www.facebook.com/Truetrae
• Instagram https://www.instagram.com/truetrae/
• Clubhouse: @truetrae

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

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I love productivity and efficiency. In past episodes, I’ve shared what works for me but today I’m bringing you a true expert to share productivity hacks that actually work.

In this podcast episode, Adi Klevit is going to share key tips to increase productivity when everything you’ve tried before has failed, what it means to systematize your business and how to do it, and examples of results you can expect to see when you implement these productivity and efficiency hacks.

A quick run-through of the seven productivity hacks that Adi dissects include:

1. Creating a process for what you do repetitively
2. Using a shortcut tool in email
3. Time blocking
4. Using a task management tool
5. Controlling your inbox impulses
6. Hiring an assistant
7. Using an email management tool

• Text Expander: https://textexpander.com/ 
• Asana: https://asana.com/ 
• Monday: https://monday.com 
• Sane Box: https://www.sanebox.com/ 
• Episode #87 about SOPs: https://www.mediamavenandmore.com/standard-operating-procedures/
• Website: BizSuccessCG.com
• LinkedIn: https://www.linkedin.com/in/adiklevit/ 
• Facebook: https://www.facebook.com/BizSuccesscg/
• Twitter: https://twitter.com/bizsuccesscg

Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.