Turn your cold calls into opportunity calls with these savvy prospecting tips. Know the value of your product. Understand your ideal customer profile. Track your data. Ask for referrals.

Discussion Group: ⁠⁠⁠SFU Beedie Advantage⁠⁠⁠

Host: ⁠⁠⁠Reza Nazarinia⁠⁠

Sales books mentioned in this episode:

Fanatical Prospecting by Jeb Blount

New Sales Simplified by Mike Weinberg

Predictable Prospecting by Marylou Tyler and Jeremey Donovan