Demystifying Sales

Turn your cold calls into opportunity calls with these savvy prospecting tips. Know the value of your product. Understand your ideal customer profile. Track your data. Ask for referrals.

Discussion Group: ⁠⁠⁠SFU Beedie Advantage⁠⁠⁠

Host: ⁠⁠⁠Reza Nazarinia⁠⁠

Sales books mentioned in this episode:

Fanatical Prospecting by Jeb Blount

New Sales Simplified by Mike Weinberg

Predictable Prospecting by Marylou Tyler and Jeremey Donovan

From PROSPECTING to CLOSING, host Reza Nazarinia guides us through the seven steps to a successful sale.

Discussion Group: ⁠⁠SFU Beedie Advantage⁠⁠

Host: ⁠⁠Reza Nazarinia⁠

Recommended books for sales professionals:

The Psychology of Selling by Brian Tracy

Fanatical Prospecting by Jeb Blount

SPIN Selling by Neil Rackham

Gap Selling by Keenan

How to Win Friends and Influence People by Dale Carnegie

Host Reza Nazarinia discusses characteristics that can help you succeed at a career in sales. Do you agree with his list?.

Discussion Group: ⁠SFU Beedie Advantage⁠

Host: ⁠Reza Nazarinia

Reza chats with Brent Dodge of Lock Search Group on how to launch your sales career. To what kind of companies should you apply? How do you make your job application stand out?

Discussion Group: ⁠SFU Beedie Advantage⁠

Host: ⁠Reza Nazarinia⁠

Guest: ⁠Brent Dodge

Let's explore the impact of technology and generative artificial intelligence on the various stages of the sales cycle.

Host Reza Nazarinia (aka the muffin man) and guest Rob Cripps discuss the importance of a positive attitude, polite persistence and continuous learning as key to a successful career in sales.

Discussion Group: SFU Beedie Advantage

Host: Reza Nazarinia

Guest: Rob Cripps

Reza Nazarinia, MBA invites listeners to shift their perspective on pursuing or advancing a career in sales.

Discussion Group: SFU Beedie Advantage

Host: Reza Nazarinia