Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why it’s so important to find the right influencer fit for your brand
• How to collect and interpret data from influencer audiences
• Why more money is being shifted into influencer marketing budgets
• How technology and the digital age has made it easier to track engagement
• How engagement is the key metric over reach for campaign success

 

Resources

• In the News: Microsoft is Buying LinkedIn for $26.2 Billion
• Jeff Beringer Twitter: @jeffberinger
• Golin
• The Bridge
• Pope Francis
• PR Week’s 40 Under 40

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