Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why long-term relationships with influencers are so valuable
• How to keep up with an ever-changing marketing landscape
• Why it’s so important to find the right influencer for your brand
• How to integrate the proper disclosure into any campaign
• Why celebrity reach isn’t always the right choice over niche influencers

Resources

• In the News: Influencer Marketing and the FTC: 2016 Crackdown
• Kim Westwood on Twitter: @Shopping_Links
• www.ShoppingLinks.com
• Nasty Gal
• Marks & Spencer
• CPA
• Telstra Business Women's Awards

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Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why marketing has changed because of the rise of influencer marketing
• How to give your influencers the right information to make them successful
• Why it’s key to not waste time on redundant internal tracking systems
• How to test your campaigns on small consumer test audiences
• Why it’s important to measure the final conversions created by your influencers

Resources

• In the News: Report: Snapchat Parent has Confidentially Filed for a IPO
• Brian Littleton on Twitter: @Akeroyd
• Cision.com/cloud
• Oracle Marketing Cloud
• RR Donnelley
• Salesforce
• Jigsaw

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Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• How influencers can continually bring in sales for your brand
• How to communicate your needs clearly to your influencers
• Why it’s important to track actual (not estimated) conversions and sales
• How to engage with your consumer across the entire customer journey
• Why influencers are beginning to ask for more money for their content

Resources

• In the News: 5 Things CEOs Don’t Get About Influencer Marketing
• Brian Littleton on Twitter: @brianlittleton
• ShareASale.com
• Fanatics
• Major League Baseball League
• Cleveland Cavaliers
• AdWords

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Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why Conversation Research is essential to understanding your consumer
• How to clue into existing online conversation to learn what your audience wants
• The importance of investing the time to build lasting influencer relationships
• How to decide what tools are best for your brand’s particular goals
• Why it’s key to listen first before creating a marketing game plan

Resources

• In the News: Facebook Buys CrowdTangle, a Social Analytic Tool for Publishers
• Jason Falls on Twitter: @JasonFalls
• Conversation Research Institute
• Gina Trapani
• PRSA
• Erik Deckers
• Cafe Press

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Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why authentic relationships and constantly learning is so important
• How to stand out in with superior content in a highly saturated market
• Why evergreen content is so desired and effective for modern day marketers
• How to go with the flow and create high-quality content at live events
• Why pay to play is becoming more dominant on social platforms

Resources

• In the News: Meerkat, Star App of 2015, is Officially Dead
• Sarah Evans Twitter: @prsarahevans
• Sarah’s Faves
• Canva
• Cox Communications
• ABC Kids Expo
• #beatcancer

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Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why meeting face-to-face, even if by video, is key to building relationships
• How to enlarge your community by leveraging micro-influencers
• Why professional speakers are the next wave in influencer marketing
• How to stay on the forefront and get your message out to your audience
• Why it’s important to give your influencers the right information for maximum results

Resources

• In the News: Shopping Coming to Instagram
• Barbara Rozgonyi on Twitter: @wiredprworks
• CoreyWest Media
• WiredPRworks.com
• Influencer Marketing Days
• Social Media Club Chicago
• Meeting Professionals International
• Sears Blue Blogger Crew

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Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why transparency has become essential in modern marketing and business  
• How to engage with an influencer meaningfully to encourage stronger ROI
• Why keeping up with technological advancements is necessary for marketers
• How to allow your employees and customers to become organic advocates
• Why consumers want to see the behind the scenes and human side of brands

Resources

• In the News: Pinterest Launches the Pin Collective So Brands Can Hire Influencers to Create Ads
• Deirdre Breakenridge on Twitter: @dbreakenridge
• DeirdreBreakenridge.com
• PurePerformancecomm.com
• Casey Neistat
• Zagat Smartbox
• Birchbox
• Phil Gomes

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Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why evergreen influencer marketing content pays off
• How to select an influencer that is the highest match for your brand
• Why it’s important to take the time to get to know your influencer’s content
• How to create a full strategy before engaging your influencer
• Why it’s key to integrate your influencer campaign into the rest of your marketing

Resources

• In the News: Confessions of an Influencer Agency Exec on Micro-Influencers
• Rachael Cihlar twitter: @raisinann
• HP
• Vera Sweeney
• Clemson University
• Vine

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Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why taking the time to understand fans of your brand really does pay off
• How to identify influencers that have an organic tie to your brand
• Why you don’t need a celebrity with a million followers to make a real impact
• How to support and allow your employees to speak positively of your brand
• Why metrics are still an integral part of the marketing machine

Resources

• In the News: The Elements of Great Influencer Marketing Campaigns
• Stacey DePolo twitter: @sdepolo
• staceydepolo.com
• WordPress
• Homebrew Website Club
• “Hug Your Haters” by Jay Baer

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Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why it’s key to take the time to listen to the needs of your clients
• How to pick the right influencer that will represent your brand authentically
• Why it's better to have a holistic approach to your influencer marketing 
• How to follow through and track ROI more accurately
• Why trusting your influencers is the most important thing

Resources

• In the News: Adidas On Redefining Influencer Marketing Through Dark Social
• Julianna Vorhaus twitter: @jlvorhaus
• Adidas
• International Delight
• Nielsen Catalina
• LINE
• WhatsApp

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.