Julianna Vorhaus, Director of Influencer Development at TapInfluence, joins the Influence Pros Podcast to debut as a new co-host and discuss client relations, authenticity, and the importance of trusting your influencers.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why it’s key to take the time to listen to the needs of your clients
• How to pick the right influencer that will represent your brand authentically
• Why it's better to have a holistic approach to your influencer marketing 
• How to follow through and track ROI more accurately
• Why trusting your influencers is the most important thing

 

Resources

• In the News: Adidas On Redefining Influencer Marketing Through Dark Social
• Julianna Vorhaus twitter: @jlvorhaus
• Adidas
• International Delight
• Nielsen Catalina
• LINE
• WhatsApp

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.