Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why authentic relationships and constantly learning is so important
• How to stand out in with superior content in a highly saturated market
• Why evergreen content is so desired and effective for modern day marketers
• How to go with the flow and create high-quality content at live events
• Why pay to play is becoming more dominant on social platforms

 

Resources

• In the News: Meerkat, Star App of 2015, is Officially Dead
• Sarah Evans Twitter: @prsarahevans
• Sarah’s Faves
• Canva
• Cox Communications
• ABC Kids Expo
• #beatcancer

 

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