Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why it’s key to know your core values before hiring an influencer
• How to come up with values that have clear actionable goals
• Why influencers are more powerful if they believe in your messaging
• How to know when data is helpful, and when you should go with your gut
• Why social listening will help your brand connect with your audience

Resources

• In the News: 6 Quick Steps to Jump-Start Your Influencer Marketing Program
• Fabian Geyrhalter twitter: @FINIENInsights
• FINIEN
• Whole Foods
• Patagonia
• Shinola

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Amy Anderson, Blogger and Influencer at Mod Podge Rocks, joins the Influence Pros Podcast to discuss trackable links, long-term relationships, and the importance consulting and mailing lists.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why it takes time to build up a blogging career
• How to create long-term relationships for greater business success
• Why trackable links are essential to proving your ROI
• How to find and use your niche market to your advantage
• Why it is important to consult first before engaging in a business plan

Resources

• In the News: Twitter Launches Apps to Stream Video on TV
• Amy Anderson twitter: @modpodgerocks
• Mod Podge Rocks
• DIY Candy
• International Delight
• Hershey’s

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Billy Parisi, Influencer and Content Creator, joins the Influence Pros Podcast to discuss platform integration, direct relationships with brands, and the importance of giving your posts time.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why Influencer Marketing is so powerful for long term ROI
• How to build your following and find your niche market
• Why video and higher production value is becoming more important
• How to turn your passions into a successful career
• Why it pays to be patient and constantly experiment with posting strategies

Resources

• In the News: Snapchat Is Getting Pop Cultured With E! News’ Original Series “The Rundown”
• Billy Parisi twitter: @ChefBillyParisi
• BillyParisi.com
• 5 Loaves 2 Fish
• Reynolds Consumer Products
• ifood.tv
• Foodchannel.com
• NCAA

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Olfa Turki, Founder & Editor of Our Family World, joins the Influence Pros Podcast to talk about the power of evergreen content, focusing on your audience, and why keeping your voice consistent is key.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why it helps to truly care about the topics you are blogging about
• How to listen to your audience to understand what they want
• Why evergreen content is always in demand for brands
• How to maintain relationships by following up on all correspondence
• Why it is so important to stay consistent in your voice

Resources

• In the News: 'Pain points' of Influencer Marketing Tackled in New Study
• Olfa Turki twitter: @OurFamilyWorld
• Our Family World
• ‘The Truth’ Series
• Dogvills

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why authenticity is really the key to everything
• How to gain influencers that are genuinely excited about your brand
• Why a mid-sized influencer actually has more time to interact with consumers
• How engagement brings higher ROI in the long term
• Why it’s essential to compensate your influencers properly

Resources

• In the News: Here’s What Your Instagram Feed Says About Your Mental Health
• Kristen Matthews twitter: @KristenWords
• Group High
• PrAna
• Donkey Kong
• Tuzio
• Lee Oden
• Jay Baer

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Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s important to take the time to find an influencer already interested in your brand
• How to use technology to humanize your brand
• Why high follower numbers is not always better than a niche market
• How to maximize your reach by having smaller, but more engaged audiences
• Why there are so many different ways to have influence in the world of marketing

Resources

• In the News: The Impact of Instagram Stories on Influencer Marketing
• Chris Brogan twitter: @chrisbrogan
• Owner Media Group
• Ma Bell
• Jeff Pulver
• Yeti Mug
• Sony Electronics USA
• IZEA

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Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why influencers expect and should get paid for their work
• How to leverage pre existing relationships for your brand
• Why influencer marketing is different in Canada because of different regulations
• How advocate marketing is going to be the next big wave in influencer marketing
• Why it pays to pay attention to the power middle, or niche influencers over celebrities

Resources

• In the News: Welcome to the Influencer Marketing Shit Show
• Erin Bury twitter: @erinbury
• 88 Creative
• IZEA
• Jillian Harris
• The Purrington Post
• Maker Studios
• Rumble

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why being able to scale up influencer marketing has changed the industry
• How to make your marketing campaigns more accountable by properly tracking ROI
• Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
• How to identify the proper influencer for your brand and maximize audience participation
• Why being able to measure engagement has revolutionized influencer marketing

Resources

• In the News: 4 Influencer Marketing Musts to Improve ROI
• Bill Carmody twitter: @BillCarmody
• Trepoint
• MoneyBall
• Kipkay
• TrendMicro
• PewDiePies
• Inc.

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why laying the groundwork for your own influence first is key
• How to recognize who is the right influencer for your brand
• Why it’s important to have a problem solving attitude
• How to build mutually beneficial relationships
• Why marketing tactics are converging making more departments work together

Resources

• In the News: New Insights On Influencers and Brands
• John Hall twitter: @johnhall
• Influence & Co.
• “Human to Human” by Bryan Kramer
• HubSpot
• Hawke Media
• Dustin McKissen
• Paul Spiegelman

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why change, collaboration, and community are key to any business
• How building a community is far more effective than having a following
• Why incentives and rewards need to be individualized
• How to guide interactions into more valuable one on one conversations
• Why employee trust is the first step toward embracing influencer marketing

Resources

• In the News: Marketers in Western Europe Hope Native Advertisements Will Forestall the Growing Use of Ad Blockers
• Brian Fanzo twitter: @iSocialFanz
• iSocialFanz LLC
• Summit Live
• SMACTalk Live Podcast
• ThinkLikeAFan.live
• “Hug Your Haters” by Jay Baer

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.