Bill Carmody, Founder and CEO of Trepoint, joins the Influence Pros Podcast to discuss the power of micro influence, bringing campaigns up to scale, and his mission to make marketing more accountable.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why being able to scale up influencer marketing has changed the industry
• How to make your marketing campaigns more accountable by properly tracking ROI
• Why it’s really the engagement factor that leads to sales, not vanity metrics like followers or number of click throughs.
• How to identify the proper influencer for your brand and maximize audience participation
• Why being able to measure engagement has revolutionized influencer marketing

 

Resources

• In the News: 4 Influencer Marketing Musts to Improve ROI
• Bill Carmody twitter: @BillCarmody
• Trepoint
• MoneyBall
• Kipkay
• TrendMicro
• PewDiePies
• Inc.

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