Erin Bury, Managing Director of 88 Creative, joins the Influence Pros Podcast to talk about the advantages of leveraging existing communities and how influencer marketing has shifted more into the realm of paid digital marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why influencers expect and should get paid for their work
• How to leverage pre existing relationships for your brand
• Why influencer marketing is different in Canada because of different regulations
• How advocate marketing is going to be the next big wave in influencer marketing
• Why it pays to pay attention to the power middle, or niche influencers over celebrities

 

Resources

• In the News: Welcome to the Influencer Marketing Shit Show
• Erin Bury twitter: @erinbury
• 88 Creative
• IZEA
• Jillian Harris
• The Purrington Post
• Maker Studios
• Rumble

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