Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why change, collaboration, and community are key to any business
• How building a community is far more effective than having a following
• Why incentives and rewards need to be individualized
• How to guide interactions into more valuable one on one conversations
• Why employee trust is the first step toward embracing influencer marketing

 

Resources

• In the News: Marketers in Western Europe Hope Native Advertisements Will Forestall the Growing Use of Ad Blockers
• Brian Fanzo twitter: @iSocialFanz
• iSocialFanz LLC
• Summit Live
• SMACTalk Live Podcast
• ThinkLikeAFan.live
• “Hug Your Haters” by Jay Baer

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.