Influence Pros

By Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision an... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Influence Pros:

How many episodes does Influence Pros have?

The podcast currently has 46 episodes available.

Influence Pros episodes:

March 09, 2016Why You Need Analytics and Trust for Successful Influence Marketing
Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How to make your brand its own influencer
How to deeply trust your influencers
Why you need data and analytics every step of the way
Why positive, respectful relationships are so important
Why you need to know your goals inside and out before launching any campaigns

Resources
In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing”
Rebekah Iliff Twitter: @rebekahiliff
AirPR
Billy Dec
National Retail Federation Conference
Jimmy Wayne
Sharam Mercer
David Schwimmer
Jeremy Piven
Paris Hilton Carl’s Jr. Commercial

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
48min
March 02, 2016Why Getting a Little Emotional Helps Grow Your Influence Marketing Program
Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.

Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How telling a story is good advertising
Why giving gifts to customers will bring high returns
Why it helps to use fans as influence marketers
Why constant innovation is essential in marketing
How influence and advocacy are connected

Resources
In the News: "Collective Bias Reveals Users View Influencer Content Nearly Seven Times Longer Than Digital Display Ads"
Allie's Twitter: @allieingalls
Jennie's Twitter: @jennie0384
WhiteWave Foods
Horizon Organic
Silk
International Delight
Earthbound Farm
So Delicious
Christian Leonard
TapInfluence

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
44min
February 24, 2016How to Adapt to Rapid Shifts in Influence Marketing
Jim Tobin, President of Ignite Media as well as Carusele, joins the Influence Pros Podcast to discuss changes he’s seen as a trailblazer in social media, creating lasting partnerships, and the importance of quality over quantity.

Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
Why your company must constantly evolve
How well-crafted posts can keep bringing returns long after initial campaigns
Why it’s important to think through the ramifications of any content
How taking time upfront will save you time later
Why quality is more important than quantity

Resources
In the News: “Beating Ad Blockers with Native Content, Experiences”
Ignite Social Media
Carusele
Jim's Twitter: @jtobin
Fixer Upper

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
39min
February 17, 2016The Right Way to Use Social Media for Influence Marketing
Jason Keath, Founder and CEO of Social Fresh, joins the Influence Pros Podcast to talk about the key factors of social media education, using social to activate influencers and advocates, and the actionable ways this can help your business.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)
In This Episode
How to use social media for influence marketing
How to build long-term relationships with influencers and advocates
Why it’s good to play with platforms
How to take influencers more seriously
Resources
In the News: Getting More With Less Control: Why CMOs Win By Embracing Co-created Content
Jason Keath on Twitter: @jasonkeath
Jason Keath
Social Fresh
Social Tips Newsletter
Shashi Bellamkonda
SocialMediaCurrent.com
PR Daily
HubSpot
Business 2 Community

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
42min
February 10, 2016How Influencer Relationships Promote Business Development
Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)
In This Episode
Effective ways to reach a different type of audience
How to pick your influencers
The biggest mistake people make when using influence marketing
How trend monitoring leads to new ideas
Resources
Heather Whaling on Twitter: @prtini
In the News: “Getting More with Less Control: Why CMOs Win When They Embrace Co-Created Content”
Geben Communication
Business 2 Community

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
37min
February 03, 2016What Is Influence Marketing Anyway?
Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://www.zuberance.com/podcast)
In This Episode
Meet our diversely dynamic co-hosts, Heidi and Todd
What is influence and advocate marketing and why is it important
Why celebrities aren’t the only worthwhile influencers
How to identify and successfully engage with the best influencer for your company
Why authenticity and consistency in voice are key to successful influence marketing
Resources
Maintaining Authenticity is Key to Influencer Marketing
TapInfluence
Cision
Zuberance
Clever Girls Collective
George Clooney
Malcolm Gladwell’s “The Tipping Point”
Duncan Watts
Dan Ariely in 2013
Brian Stelter, New York Times, 2008
Convince & Convert Media

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
50min

FAQs about Influence Pros:

How many episodes does Influence Pros have?

The podcast currently has 46 episodes available.