Influence Pros

Why Getting a Little Emotional Helps Grow Your Influence Marketing Program

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Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically.

 

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://zuberance.com/podcast)

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    In This Episode

    • How telling a story is good advertising
    • Why giving gifts to customers will bring high returns
    • Why it helps to use fans as influence marketers
    • Why constant innovation is essential in marketing
    • How influence and advocacy are connected

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      Resources

      • In the News: "Collective Bias Reveals Users View Influencer Content Nearly Seven Times Longer Than Digital Display Ads"
      • Allie's Twitter: @allieingalls
      • Jennie's Twitter: @jennie0384
      • WhiteWave Foods
      • Horizon Organic
      • Silk
      • International Delight
      • Earthbound Farm
      • So Delicious
      • Christian Leonard
      • TapInfluence


        • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron