Influence Pros

How Influencer Relationships Promote Business Development

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Heather Whaling, President at Geben Communication, joins the Influence Pros Podcast this week to discuss the importance of relationship building and why influencer marketing has become the core of what she’s doing for her business.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://zuberance.com/podcast)

    • In This Episode

    • Effective ways to reach a different type of audience
    • How to pick your influencers
    • The biggest mistake people make when using influence marketing
    • How trend monitoring leads to new ideas

      • Resources

      • Heather Whaling on Twitter: @prtini
      • In the News: “Getting More with Less Control: Why CMOs Win When They Embrace Co-Created Content”
      • Geben Communication
      • Business 2 Community


        • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron