Influence Pros

By Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision an... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Influence Pros:

How many episodes does Influence Pros have?

The podcast currently has 46 episodes available.

Influence Pros episodes:

May 18, 2016Marketing Success Depends on Asking the Right Questions
Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.

Special thanks to our sponsors:

Cision (http://cision.com/get-coverage)

Convince & Convert (http://definitivedigest.com)

TapInfluence (email [email protected])

Zuberance (http://zuberance.com/podcast)

In This Episode

Why it’s important to take the time to ask the right questions

How to use your research to lead you to success

Why community and humility are key parts of great influencing

How to utilize an influencer's expertise to your advantage

How to combat the newest forms of ad blockers and developing media

Resources

In the News: Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’

Rebecca Lieb Twitter: @Liebink

RebeccaLieb.com

Jeremiah Owyang

Blue State Digital

Dan Savage - It Gets Better Project

One Tech Company

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
43min
May 11, 2016How to Add Value to Your Relationships to Grow Influence
Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.

Special thanks to our sponsors:

Cision (http://cision.com/get-coverage)

Convince & Convert (http://definitivedigest.com)

TapInfluence (email [email protected])

Zuberance (http://zuberance.com/podcast)

In This Episode

The importance of understanding that reach simply means potential

How to maintain long-term planning strategies for positive relationships

Why PR is the next wave in influencer marketing

How to diversify your influencer usage in order to find the perfect fit

How budgets are shifting to give influencers more opportunities in 2017

Resources

In the News: 215 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistakes (Part 1)

Frank Danna Twitter: @BarrettAll

Status Creative

Taco Bell Breakfast Launch

Shorty Awards

Do Something

BarrettAll Podcast

Peach

DraftKings

“The Art of People” by Dave Kerpen

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers
...more
47min
May 04, 2016How New Platforms Allow Further Reach for Influencer Marketing
Frank Danna, Co-Founder of
GhostCodes and Director of Social Strategy at Softway, joins the
Influence Pros Podcast to discuss delving into new platforms,
creating new companies, and the power of viewership.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email
[email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
Why
alignment of values is essential for success
How
micro-influencers are the next wave in marketing
Why
delving into new platforms is not only fun but
productive
How
to focus your hustle for optimum results in the real
world
How
to determine what has the most value for a campaign

Resources
In
the News:
What Google Thinks About Influencer
Marketing
Frank
Danna Twitter: @erskine
Softway
GhostCodes
Snapcodes
Parabox Creative
Uber - 12 Days of Christmas
campaign
UNICEF - Bring Back our Childhood campaign
Anchor
JJ Abrams

Visit InfluenceProsPodcast.com
for more insights from your
favorite content marketers.
...more
53min
April 27, 2016How to Build Unique Strategies for Creative Influencer Marketing
Tyler Farnsworth, General Manager of August
United, joins the Influence Pros Podcast to reveal the perks of
creative freedom, why you need to push outside the box, and how to
take the time to maintain positive relationships.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert
(http://definitivedigest.com)
TapInfluence (email
[email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How to build trust for mutually
beneficial relationships
How to engage in creative problem
solving
How to keep yourself passionate
about your process
Why it’s important to let you
influencers be themselves
How to find unique solutions to
maximize success

Resources
In the News:
Match Game: Making Influencer Marketing
Work
Tyler Farnsworth Twitter:
@TylerFarnsworth
August United Twitter:
@August_United
August United
BOLO
Conference
Pushpin TV
Persil
ProClean

Visit InfluenceProsPodcast.com for more
insights from your favorite content marketers.
...more
40min
April 20, 2016How Giving Back to Your Community Inspires More Engagement
Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How to find inspiration by inspiring others
Why it’s important to always be researching
Why it’s essential to focus on one message
How to give back to your consumer
How to utilize video content to increase engagement
Why infusing personality into your messaging is key

Resources
In the News: Pinterest Wins Fans In Academia, Helping Users Analyze Tough Novels
Michael Georgiou Twitter: @MGeorgiou22
Imaginovation
Pete Peranzo
SAS
Mark Cuban
Catalyst 2016

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
42min
April 13, 2016How to Keep Up With Changes and Growth in Influencer Marketing
Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How to see and adjust to changes
Why it’s important to know your audience
Why marketers are getting bigger budgets
How to find measurable data
How to know your platforms
Why collaborations are best

Resources
In the News: “The New York Times acquires influencer marketing agency HelloSociety”
Holly Hamann Twitter: @HollyHamann
CU Deming Center of Entrepreneurship
Word of Mouth Marketing Association
National Center for Women and Information Technology
ABC News: Million Moms Challenge
Save the Children
UNICEF
Shot@Life
RhythmOne

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
49min
April 06, 2016How to Understand Context to Maximize Outcome
Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How to balance many different roles
Why education never stops
How to stay personal in your work
How to best approach your influencers after thorough research
Why community it key

Resources
In the News: “No #Ad, No Dice: Lord & Taylor settles with FTC for Influencer Marketing Campaign”
Shonali Burke Twitter: @shonali
Shonali Burke Consulting
The Ultimate Guide to Social PR Strategy
#MeasurePR
ASPCA
Social PR Virtuoso
Russell Simmons Presents Def Poetry
Cirque du Soleil, Varekai
The Blue Key Campaign
To Mama With Love - Epic Change

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
52min
March 29, 2016How to Maximize the Symbiotic Relationship Between PR and Influencer
Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
Why it is important to measure the right thing
Why real influence creates action
How too much data can be confusing
Why it’s important to treat your influencers well
Why research and planning is key
Resources
In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”
Sally Falkow Twitter: @sallyfalkow
Meritus Media
The Proactive Report
“Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”
BlogHer
Peter Drucker
The Mezamashii Run Project
McKinney
Radian6

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
44min
March 23, 2016How to Better Target Your Influencers With Better Practices
Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
Why it’s better to have narrow targets
How to best approach new influencers
How to identify the right influencer for you
Why it’s important to have brand clarity
What it means to follow due diligence

Resources
In the News: "Ads on Social Media Inspire a Variety of Consumer Response"
Carrie Morgan Twitter: @morgancarrie
Rock The Status Quo
"Above the Noise"
SmartPak
Jay Baer
"Youtility"

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
42min
March 16, 2016Influencers Are Everywhere (if You Know Where to Look)
Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing.
Special thanks to our sponsors:
Cision (http://cision.com/get-coverage)
Convince & Convert (http://definitivedigest.com)
TapInfluence (email [email protected])
Zuberance (http://zuberance.com/podcast)

In This Episode
How and why PR agencies are doing more and more every day for their clients
Where to find great influencers online and off
How to figure out what’s worth measuring
Why it’s so important to work one-on-one
Why celebrities might not always be the best choice to advocate for your brand

Resources
In the News: “Second Screen Viewing In Influencer Marketing”
Gini Dietrich on Twitter: @ginidietrich
Spin Sucks
Arment Dietrich
Marie Callender's Restaurant & Bakery
Traackr
New York Times
TechCrunch

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
...more
46min

FAQs about Influence Pros:

How many episodes does Influence Pros have?

The podcast currently has 46 episodes available.