Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why it’s important to take the time to ask the right questions
• How to use your research to lead you to success
• Why community and humility are key parts of great influencing
• How to utilize an influencer's expertise to your advantage
• How to combat the newest forms of ad blockers and developing media

 

Resources

• In the News: Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’
• Rebecca Lieb Twitter: @Liebink
• RebeccaLieb.com
• Jeremiah Owyang
• Blue State Digital
• Dan Savage - It Gets Better Project
• One Tech Company

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