Influence Pros

How to Keep Up With Changes and Growth in Influencer Marketing


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Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://zuberance.com/podcast)
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    In This Episode

    • How to see and adjust to changes
    • Why it’s important to know your audience
    • Why marketers are getting bigger budgets
    • How to find measurable data
    • How to know your platforms
    • Why collaborations are best
    •  

      Resources

      • In the News: “The New York Times acquires influencer marketing agency HelloSociety”
      • Holly Hamann Twitter: @HollyHamann
      • CU Deming Center of Entrepreneurship
      • Word of Mouth Marketing Association
      • National Center for Women and Information Technology
      • ABC News: Million Moms Challenge
      • Save the Children
      • UNICEF
      • Shot@Life
      • RhythmOne

      • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron