Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why you should look at an influencer’s audience before hiring them
• How to use collected data to choose the best influencer for you
• Why engagement is far more important than follower count
• How TapInfluence became a company and what it can do for you
• Why influencer marketing works on multiple channels

Resources

• In the News: This Hollywood Studio Got Busted for Social Media
• Rustin Banks twitter: @rustinb
• rustinbanks.com
• Elon Musk
• Under the Influence Summit
• Nielsen Catalina Solutions
• StatSocial
• Demographics Pro
• VidCon

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s important to treat your influencers well
• How to improve the quality of relationships you make
• Why influencers are starting to gain authority over media outlets
• How a balanced strategy of earned media and influencer marketing is best
• Why you must take your time in selecting the correct influencer for your brand

Resources

• In the News: The Generation Most Likely to Share Content on Facebook? Baby Boomers
• Stacey Miller twitter: @staceylamiller
• @BrianSolis
• What If PR Stood for People and Relationships? Insights from Brian Solis
• Gapingvoid
• Listen E-Book
• HARO
• Vocus
• SlideShare
• Michelle Phan
• FTC and Lord & Taylor
• Game of Thrones

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why being genuinely kind can help you stand out
• How to focus your working energy to enjoy the process
• Why it’s essential to stay consistent with all your branding
• How to ensure excellence in the quality of your content
• Why a guest post or partnership should always be mutually beneficial

Resources

• In the News: 2016 Influencer Marketing Trends: How Do You Stack Up?
• Lightworks 360
• Moveable Feast Retreats
• Garance Dore
• Reading My Tea Leaves
• Get Rich Slowly
• Tim Ferriss
• Terry Moore

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s advantageous to only work with Brands that fit your audience
• How to create evergreen content that lends itself to long term searchability  
• Why it is important to understand the true value of your blogging voice
• How to put in the work behind the scenes to make content creation look easy
• How to maximize your SEO for your blog posts

Resources

• In the News: A YouTube institution, 'unboxing' is making its way to Snapchat
• Randi Dukes Twitter: @DukesnDuchesses
• Dukes & Duchesses
• Kingsford
• DIY
• Snapchat
• “The Princess Bride”

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Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s a natural human tendency to share with others
• How to identify and capitalize on the six different types of influencers
• Why micro-influencers are the next big wave in marketing
• How to use community events to build marketing campaigns  
• How to use different sharing techniques to your advantage

Resources

• In the News: How to Elicit and Use Employee Stories in Your Content Marketing
• Bryan Kramer Twitter: @bryankramer
• PureMatter
• “Shareology: How Sharing is Powering the Human Economy” by Bryan Kramer
• H2H University
• Substantium
• Bryan Kramer
• Dynamic Signal
• Julie Zisman

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why video is becoming the most powerful marketing tool
• How to recognize the hustle and work ethic behind media work
• Why it’s absolutely essential to stay authentic in your content
• How video influencing is becoming more accessible as a career
• How to find your niche audience and grow from your strengths

Resources

• In the News: Influencer Marketing Is Becoming a Joke: What Can Brands Do About It?
• Benji Travis Twitter: @BenjiManTV
• Sean Cannell Twitter: @seancannell
• Video Influencers
• It’s Judy Time
• VidCon
• JP Sears
• Google AdSense
• Dancember

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jeff Beringer, Digital Marketing Lead at Golin and Creator of The Bridge, joins the Influence Pros Podcast to talk about relevance, the power of engagement, and how to find the right fit of influencer for your brand.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s so important to find the right influencer fit for your brand
• How to collect and interpret data from influencer audiences
• Why more money is being shifted into influencer marketing budgets
• How technology and the digital age has made it easier to track engagement
• How engagement is the key metric over reach for campaign success

Resources

• In the News: Microsoft is Buying LinkedIn for $26.2 Billion
• Jeff Beringer Twitter: @jeffberinger
• Golin
• The Bridge
• Pope Francis
• PR Week’s 40 Under 40

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why celebrities are absolutely not the most important endorsers to pursue
• How the the key to all influence marketing success lies in the word ‘authenticity’
• Why it is so important to let your influencers resonate with their audiences
• How to build trust in your relationships with your influencers
• How the next big frontier looks to be video content

Resources

• In the News: Four Common Pitfalls of Influence Marketing and How to Avoid Them
• Heidi Sullivan Twitter: @hksully
• Todd Cameron Twitter: @redfoxstrategy
• Why Getting a Little Emotional Helps Grow Your Influence Marketing Program
• Rebecca Iliff
• How To Turn What You Love into an Influence Marketing Career
• Facebook Live

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Dorothy Kern, blogger and author of “Crazy for Crust”, joins the Influence Pros Podcast to deliciously debate knowing your own audience, the rise of bloggers as influencers, and the importance of mutual respect.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why it’s critical to know your audience and what they want most
• How to turn your personal passion into a lucrative career
• Why it takes time to develop your voice as a blogger
• How to best approach an influencer for a new marketing project
• How to balance time between content creation and social media sharing

Resources

• In the News: How to Do Influencer Marketing Like a Pro
• Dorothy Kern Twitter: @crazyforcrust
• Crazy for Crust
• International Delight
• Challenge Butter
• Crazy for Crust Cookbooks

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

In This Episode

• Why collecting the right type of data is essential to company growth
• How to translate generational differences in order to better understand statistics
• Why approaches to influencer marketing are shifting due to new data availability
• How to simplify data aggregation in order to get the most out of your information
• How to respect privacy while still gaining new insights to consumers

Resources

• In the News: What influences online consumers the most? What makes people buy from your website? - A Meta-Study
• Jay Krall Twitter: @jaykrall
• DataSift
• Pylon
• Mark Suster
• Upfront Ventures

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.