Heidi Sullivan and Todd Cameron, of Cision and TapInfluence, take over the Influence Pros Podcast to delve into past episodes and discuss what they have learned so far including authenticity, the move away from celebrities, and building trust with your influencers.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why celebrities are absolutely not the most important endorsers to pursue
• How the the key to all influence marketing success lies in the word ‘authenticity’
• Why it is so important to let your influencers resonate with their audiences
• How to build trust in your relationships with your influencers
• How the next big frontier looks to be video content

 

Resources

• In the News: Four Common Pitfalls of Influence Marketing and How to Avoid Them
• Heidi Sullivan Twitter: @hksully
• Todd Cameron Twitter: @redfoxstrategy
• Why Getting a Little Emotional Helps Grow Your Influence Marketing Program
• Rebecca Iliff
• How To Turn What You Love into an Influence Marketing Career
• Facebook Live

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.