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How the Availability of New Data Is Changing the Way We Do Influencer Marketing
Jay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.
Special thanks to our sponsors:
- Cision (http://cision.com/get-coverage)
- Convince & Convert (http://definitivedigest.com)
- TapInfluence (email [email protected])
- Zuberance (http://zuberance.com/podcast)
In This Episode
- Why collecting the right type of data is essential to company growth
- How to translate generational differences in order to better understand statistics
- Why approaches to influencer marketing are shifting due to new data availability
- How to simplify data aggregation in order to get the most out of your information
- How to respect privacy while still gaining new insights to consumers
Resources
- In the News: What influences online consumers the most? What makes people buy from your website? - A Meta-Study
- Jay Krall Twitter: @jaykrall
- DataSift
- Pylon
- Mark Suster
- Upfront Ventures
Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.
View all episodes
By Convince & Convert Media, hosted by Heidi Sullivan and Todd CameronJay Krall, Director of Product Management at DataSift, joins the Influence Pros Podcast to examine the importance of keeping data analysis simple, the differing linguistics of varying generations, and the growing prominence of privacy settings on social media.
Special thanks to our sponsors:
- Cision (http://cision.com/get-coverage)
- Convince & Convert (http://definitivedigest.com)
- TapInfluence (email [email protected])
- Zuberance (http://zuberance.com/podcast)
In This Episode
- Why collecting the right type of data is essential to company growth
- How to translate generational differences in order to better understand statistics
- Why approaches to influencer marketing are shifting due to new data availability
- How to simplify data aggregation in order to get the most out of your information
- How to respect privacy while still gaining new insights to consumers
Resources
- In the News: What influences online consumers the most? What makes people buy from your website? - A Meta-Study
- Jay Krall Twitter: @jaykrall
- DataSift
- Pylon
- Mark Suster
- Upfront Ventures
Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.