Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why it’s important to treat your influencers well
• How to improve the quality of relationships you make
• Why influencers are starting to gain authority over media outlets
• How a balanced strategy of earned media and influencer marketing is best
• Why you must take your time in selecting the correct influencer for your brand

 

Resources

• In the News: The Generation Most Likely to Share Content on Facebook? Baby Boomers
• Stacey Miller twitter: @staceylamiller
• @BrianSolis
• What If PR Stood for People and Relationships? Insights from Brian Solis
• Gapingvoid
• Listen E-Book
• HARO
• Vocus
• SlideShare
• Michelle Phan
• FTC and Lord & Taylor
• Game of Thrones

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.