Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why you should look at an influencer’s audience before hiring them
• How to use collected data to choose the best influencer for you
• Why engagement is far more important than follower count
• How TapInfluence became a company and what it can do for you
• Why influencer marketing works on multiple channels

 

Resources

• In the News: This Hollywood Studio Got Busted for Social Media
• Rustin Banks twitter: @rustinb
• rustinbanks.com
• Elon Musk
• Under the Influence Summit
• Nielsen Catalina Solutions
• StatSocial
• Demographics Pro
• VidCon

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.