Bryan Kramer, CEO of PureMatter, joins the Influence Pros Podcast to break down the six different types of influencers, how to use events to build content, and the importance of transparency.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why it’s a natural human tendency to share with others
• How to identify and capitalize on the six different types of influencers
• Why micro-influencers are the next big wave in marketing
• How to use community events to build marketing campaigns  
• How to use different sharing techniques to your advantage

 

Resources

• In the News: How to Elicit and Use Employee Stories in Your Content Marketing
• Bryan Kramer Twitter: @bryankramer
• PureMatter
• “Shareology: How Sharing is Powering the Human Economy” by Bryan Kramer
• H2H University
• Substantium
• Bryan Kramer
• Dynamic Signal
• Julie Zisman

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.