Influence Pros

How New Platforms Allow Further Reach for Influencer Marketing


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Frank Danna, Co-Founder of

GhostCodes and Director of Social Strategy at Softway, joins the
Influence Pros Podcast to discuss delving into new platforms,
creating new companies, and the power of viewership.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email
  • Zuberance (http://zuberance.com/podcast)
  •  

    In This Episode

    • Why
    • alignment of values is essential for success
    • How
    • micro-influencers are the next wave in marketing
    • Why
    • delving into new platforms is not only fun but
      productive
    • How
    • to focus your hustle for optimum results in the real
      world
    • How
    • to determine what has the most value for a campaign

       

      Resources

      • In
      • the News:
        What Google Thinks About Influencer
        Marketing
      • Frank
      • Danna Twitter: @erskine
      • Softway
      • GhostCodes
      • Snapcodes
      • Parabox Creative
      • Uber - 12 Days of Christmas
        campaign
      • UNICEF - Bring Back our Childhood campaign
      • Anchor
      • JJ Abrams
      •  


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        favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron