Influence Pros

How to Understand Context to Maximize Outcome

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Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://zuberance.com/podcast)

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    In This Episode

    • How to balance many different roles
    • Why education never stops
    • How to stay personal in your work
    • How to best approach your influencers after thorough research
    • Why community it key

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      Resources

      • In the News: “No #Ad, No Dice: Lord & Taylor settles with FTC for Influencer Marketing Campaign”   
      • Shonali Burke Twitter: @shonali
      • Shonali Burke Consulting
      • The Ultimate Guide to Social PR Strategy
      • #MeasurePR
      • ASPCA
      • Social PR Virtuoso
      • Russell Simmons Presents Def Poetry
      • Cirque du Soleil, Varekai
      • The Blue Key Campaign
      • To Mama With Love - Epic Change


        • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron