Influence Pros

What Is Influence Marketing Anyway?

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Todd Cameron, Head of Content and Strategy at TapInfluence, and Heidi Sullivan, Senior VP and Product Lead of Content and E-commerce at Cision, co-host the inaugural episode of the Influence Pros Podcast to explain exactly what influence marketing is all about and how businesses should be using it today.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://www.zuberance.com/podcast)

    • In This Episode

    • Meet our diversely dynamic co-hosts, Heidi and Todd
    • What is influence and advocate marketing and why is it important
    • Why celebrities aren’t the only worthwhile influencers
    • How to identify and successfully engage with the best influencer for your company
    • Why authenticity and consistency in voice are key to successful influence marketing

      • Resources

      • Maintaining Authenticity is Key to Influencer Marketing
      • TapInfluence
      • Cision
      • Zuberance
      • Clever Girls Collective
      • George Clooney
      • Malcolm Gladwell’s “The Tipping Point”
      • Duncan Watts
      • Dan Ariely in 2013
      • Brian Stelter, New York Times, 2008
      • Convince & Convert Media


        • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron