Influence Pros

Why You Need Analytics and Trust for Successful Influence Marketing

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Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
  • Zuberance (http://zuberance.com/podcast)

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    In This Episode

    • How to make your brand its own influencer
    • How to deeply trust your influencers
    • Why you need data and analytics every step of the way
    • Why positive, respectful relationships are so important
    • Why you need to know your goals inside and out before launching any campaigns

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      Resources

      • In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing”
      • Rebekah Iliff Twitter: @rebekahiliff
      • AirPR
      • Billy Dec
      • National Retail Federation Conference
      • Jimmy Wayne
      • Sharam Mercer
      • David Schwimmer
      • Jeremy Piven
      • Paris Hilton Carl’s Jr. Commercial  


        • Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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        Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron