John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why laying the groundwork for your own influence first is key
• How to recognize who is the right influencer for your brand
• Why it’s important to have a problem solving attitude
• How to build mutually beneficial relationships
• Why marketing tactics are converging making more departments work together

 

Resources

• In the News: New Insights On Influencers and Brands
• John Hall twitter: @johnhall
• Influence & Co.
• “Human to Human” by Bryan Kramer
• HubSpot
• Hawke Media
• Dustin McKissen
• Paul Spiegelman

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.