Chris Brogan, Author and CEO at Owner Media Group, joins the Influence Pros Podcast to talk about the balance between technology and human connection, why influencer marketing is at a crossroads, and why numbers don’t necessarily mean influence.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])
• Zuberance (http://zuberance.com/podcast)

 

In This Episode

• Why it’s important to take the time to find an influencer already interested in your brand
• How to use technology to humanize your brand
• Why high follower numbers is not always better than a niche market
• How to maximize your reach by having smaller, but more engaged audiences
• Why there are so many different ways to have influence in the world of marketing

 

Resources

• In the News: The Impact of Instagram Stories on Influencer Marketing
• Chris Brogan twitter: @chrisbrogan
• Owner Media Group
• Ma Bell
• Jeff Pulver
• Yeti Mug
• Sony Electronics USA
• IZEA

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