Kristen Matthews, Influencer Marketing Expert, joins the Influence Pros Podcast to discuss the philosophy behind influencer marketing, niche audiences, and authenticity.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why authenticity is really the key to everything
• How to gain influencers that are genuinely excited about your brand
• Why a mid-sized influencer actually has more time to interact with consumers
• How engagement brings higher ROI in the long term
• Why it’s essential to compensate your influencers properly

 

Resources

• In the News: Here’s What Your Instagram Feed Says About Your Mental Health
• Kristen Matthews twitter: @KristenWords
• Group High
• PrAna
• Donkey Kong
• Tuzio
• Lee Oden
• Jay Baer

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