Fabian Geyrhalter, Founder and Principal at FINIEN, joins the Influence Pros Podcast to talk about creating actionable values for your organization, social listening, and knowing when to follow your gut instinct.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why it’s key to know your core values before hiring an influencer
• How to come up with values that have clear actionable goals
• Why influencers are more powerful if they believe in your messaging
• How to know when data is helpful, and when you should go with your gut
• Why social listening will help your brand connect with your audience

 

Resources

• In the News: 6 Quick Steps to Jump-Start Your Influencer Marketing Program
• Fabian Geyrhalter twitter: @FINIENInsights
• FINIEN
• Whole Foods
• Patagonia
• Shinola

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.