Influence Pros

How to Use Micro-Influencers to Build Big Engagement


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Barbara Rozgonyi, CEO at CoryWest Media, joins the Influence Pros Podcast to discuss merging a speaking career with being an influencer, relationship building, and the importance of local communities.

 

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
 

In This Episode

  • Why meeting face-to-face, even if by video, is key to building relationships
  • How to enlarge your community by leveraging micro-influencers
  • Why professional speakers are the next wave in influencer marketing
  • How to stay on the forefront and get your message out to your audience
  • Why it’s important to give your influencers the right information for maximum results
 

Resources

  • In the News: Shopping Coming to Instagram
  • Barbara Rozgonyi on Twitter: @wiredprworks
  • CoreyWest Media
  • WiredPRworks.com
  • Influencer Marketing Days
  • Social Media Club Chicago
  • Meeting Professionals International
  • Sears Blue Blogger Crew
 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron