Jason Falls, Founder and Partner at Conversation Research Institute, joins the Influence Pros Podcast to reveal the benefits of conversation research, using the right tools, and close relationships.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why Conversation Research is essential to understanding your consumer
• How to clue into existing online conversation to learn what your audience wants
• The importance of investing the time to build lasting influencer relationships
• How to decide what tools are best for your brand’s particular goals
• Why it’s key to listen first before creating a marketing game plan

 

Resources

• In the News: Facebook Buys CrowdTangle, a Social Analytic Tool for Publishers
• Jason Falls on Twitter: @JasonFalls
• Conversation Research Institute
• Gina Trapani
• PRSA
• Erik Deckers
• Cafe Press

 

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