Influence Pros

How to Stay Current with Trends in PR and Influencer Marketing


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Deirdre Breakenridge, CEO of Pure Performance Communications, joins the Influence Pros Podcast to talk about building close relationships, the importance of transparency, and the best ways to keep up with social and technology trends.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])
 

In This Episode

  • Why transparency has become essential in modern marketing and business  
  • How to engage with an influencer meaningfully to encourage stronger ROI
  • Why keeping up with technological advancements is necessary for marketers
  • How to allow your employees and customers to become organic advocates
  • Why consumers want to see the behind the scenes and human side of brands
 

Resources

  • In the News: Pinterest Launches the Pin Collective So Brands Can Hire Influencers to Create Ads
  • Deirdre Breakenridge on Twitter: @dbreakenridge
  • DeirdreBreakenridge.com
  • PurePerformancecomm.com
  • Casey Neistat
  • Zagat Smartbox
  • Birchbox
  • Phil Gomes
 

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron