Influence Pros

How to Integrate Influencer Campaigns With the Rest of Your Marketing


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Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.

Special thanks to our sponsors:

  • Cision (http://cision.com/get-coverage)
  • Convince & Convert (http://definitivedigest.com)
  • TapInfluence (email [email protected])

 

In This Episode

  • Why evergreen influencer marketing content pays off
  • How to select an influencer that is the highest match for your brand
  • Why it’s important to take the time to get to know your influencer’s content
  • How to create a full strategy before engaging your influencer
  • Why it’s key to integrate your influencer campaign into the rest of your marketing

 

Resources

  • In the News: Confessions of an Influencer Agency Exec on Micro-Influencers
  • Rachael Cihlar twitter: @raisinann
  • HP
  • Vera Sweeney
  • Clemson University
  • Vine

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.

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Influence ProsBy Convince & Convert Media, hosted by Heidi Sullivan and Todd Cameron