Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results.

 

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

 

In This Episode

• Why marketing has changed because of the rise of influencer marketing
• How to give your influencers the right information to make them successful
• Why it’s key to not waste time on redundant internal tracking systems
• How to test your campaigns on small consumer test audiences
• Why it’s important to measure the final conversions created by your influencers

 

Resources

• In the News: Report: Snapchat Parent has Confidentially Filed for a IPO
• Brian Littleton on Twitter: @Akeroyd
• Cision.com/cloud
• Oracle Marketing Cloud
• RR Donnelley
• Salesforce
• Jigsaw

 

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