Become The Obvious Choice

“Have you ever left a networking event thinking, ‘Well, that was a waste of time’? 

Or found yourself recommending other people’s businesses, but hardly ever getting a referral back? 

In this episode, Catherine Brown shares how to find the people who can connect you with your next client, and what to say so they know exactly when to recommend you. 

So if you’re putting the time into networking but not seeing the results, this one’s for you.” 

Why would an events founder care more about a Best Place to Work award than an industry trophy?

Matt explains why looking after his team was the most important investment he could make in his customers’ experience. It’s a conversation about the human side of competitive advantage: creating a team that genuinely cares when it matters, rather than simply providing the same equipment as everyone else.

What happens when the experience your customers receive depends on how your team feels at work?

In the first episode of Become the Obvious Choice, Matt Turner, founder of Clownfish Events, talks about building a culture where people feel safe to speak honestly, enjoy their work and care about the customers they serve.

The full conversation launches on 25 September. Subscribe to hear it first.

Explore the podcast: https://www.story22.co.uk/become-the-obvious-choice-podcast/

Become the Obvious Choice by STORY22.

Why do customers choose one business over another, return to it and recommend it?

Become the Obvious Choice is a new podcast from STORY22, featuring honest conversations with business leaders about what it takes to build a company people trust, remember and want to work with.

We explore the connection between your brand promise, your culture and the experience you actually deliver to customers.

The first episode is coming soon. Follow the podcast on Spotify so you do not miss it.

Find out more: https://www.story22.co.uk/become-the-obvious-choice-podcast/