Channel Marketing Champs

Becoming A Channel & Partner Behemoth (feat. Asher Matthew)


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In this bumper-sized festive episode, Russ is joined by Asher Matthew, CEO and co-founder of Partnership Leaders. They discuss the evolution of Partnership Leaders from a tiny little community into a global behemoth in terms of partner and channel.

They also explore how partnerships are a driver for growth; the rise and development of the Chief Partner Officer role; and what you need to be doing to ensure sales, marketing and partnership alignment to really maximise the value and ROI that you can drive out of your ecosystem.

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Channel Marketing ChampsBy Sharper B2B Marketing