What if the voice of the customer mindset is holding you back? In this episode, <a href="https://www.linkedin.com/in/npgraham/" target="_blank" rel="noreferrer noopener">Nick Graham</a>, Founder of <a href="https://www.vertemis.pt/" target="_blank" rel="noreferrer noopener">Vertemis</a>, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence. We also discuss: <ul><li>Why great research doesn’t always equal impactful research</li><li>The importance of starting with the business problem</li><li>The value of storytelling and meaningful stakeholder relationships</li><li>How AI is reshaping insights work</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

What if the voice of the customer mindset is holding you back?In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.We also discuss:Why great research doesn’t always equal impactful researchThe importance of starting with the business problemThe value of storytelling and meaningful stakeholder relationshipsHow AI is reshaping insights workJoin The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

What if the voice of the customer mindset is holding you back? In this episode, <a href="https://www.linkedin.com/in/npgraham/" rel="noopener noreferrer">Nick Graham</a>, Founder of <a href="https://www.vertemis.pt/" rel="noopener noreferrer">Vertemis</a>, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact.&nbsp;He breaks down why research often fails to land and what shifts you can make to more effectively drive influence. We also discuss: <ul><li>Why great research doesn’t always equal impactful research</li><li>The importance of starting with the business problem</li><li>The value of storytelling and meaningful stakeholder relationships</li><li>How AI is reshaping insights work</li></ul>Join <a href="https://www.stravito.com/the-insighters-club" rel="noopener noreferrer">The Insighter’s Club</a> and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact? These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.  Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve. Follow us on Apple or Spotify, and subscribe to our <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">Insighter’s Club newsletter</a> for valuable and exclusive insights content from us at Stravito. Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

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What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact? These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.&nbsp; Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve. Follow us on Apple or Spotify, and subscribe to our <a href="https://www.stravito.com/the-insighters-club" rel="noopener noreferrer">Insighter’s Club newsletter</a> for valuable and exclusive insights content from us at Stravito. Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

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Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

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