Daniel Priestley is an author, speaker and entrepreneurial mastermind, as well as the founder of Dent Global, one of the world’s leading strategists in ensuring your business is able to tap into the wealth of expertise and value that sometimes isn’t used to its full potential.

Daniel’s here to talk about the importance of becoming the “key person of influence” in business, and the value in treating business as your passion, and as a game we all play.

KEY TAKEAWAYS

• Daniel has been hooked on entrepreneurship since his early days in business, when he found himself going it alone, after a slight disagreement with his boss. Since then, he has grown six global businesses, and has no plans to slow down.
• As products mature, so too do they become commonplace in the marketplace. The way that we can differentiate our product from others in a crowded field, is to employ a “key person of influence” in order to boost its profile. A good example of this is Richard Branson.
• Being a key person of influence requires a certain level of experience, insight and the raw materials required to stand out. Daniel runs an accelerator designed to boost people, and recommends that they come in with at least 15 years’ worth of experience.
• So many people spend far too long admiring the value in others, but failing to recognise the value they have themselves. By assembling the many elements of their success, their value can be easy to demonstrate.
• They key elements of importance when it comes to positioning yourself as a key person of influence are:
• You need to have a product eco-system (gift - prospects - robust core product - retainer model)
• Develop a functioning team. Entrepreneurship is a team sport.
• It’s far easier to be happy in your professional life when you’re doing something you love, and are passionate about. Daniel is lucky in that entrepreneurship is his burning passion.
• The thrill of business is always in the pursuit. Money is a great way to shed light or truth on what you’re doing, and to determine if what you’re doing is working, but it should never be the end result.
• Following the money is always doomed to failure. If you’re looking at a potential project in which money is already being made, the chances are that you’ve already missed the boat. You’ll only be playing catch-up.
• Trust your awareness. If your instincts are ringing alarm bells in your head, then make sure you’re attuned to them. They’re ringing for a reason.
• Daniel’s Five P’s, when it comes to being a Key Person Of Influence are:
  • Pitch
  • Publish
  • Products
  • Profile
  • Partnership
• Sales is an unnatural type of behaviour. Most people hate the prospect of sales. Daniel likens it to physical exercise, in that we don’t enjoy it, but it is necessary. Roleplaying is good way of practicing sales.
• Data will be the new way of marketing in the future. It has already been used for presidential campaigns and for political purposes, and will be much stronger, in the end, than social media itself.

BEST MOMENTS

‘From my passion in entrepreneurship, I went off and wrote four books’

‘Until you’re a key person of influence, your job should be to becomea key person of influence’

‘People want to know that you’ve succeeded at something’

‘You’re looking for that rag-tag bunch of people who’ve got time available’

‘I love to geek out!’

’The money’s there to keep score, but that’s not the point of the game’

‘It’s hard to sell yourself. It's much easier to sell a sports car or a piece of camera equipment’

‘I was a weird kid'

VALUABLE RESOURCES

Business Problems Solved Podcast

Dent Global - https://www.dent.global

Daniel Priestley - Key Person Of Influence eBook - https://amzn.to/2w638EO

Daniel Priestley - Oversubscribed eBook - https://amzn.to/3d9QZ2m

Daniel Priestley - Entrepreneur Revolution eBook - https://amzn.to/2wdMdA6

Daniel Priestley - What’s Your Business Worth? eBook - https://amzn.to/2Wjtkq1

Daniel Priestley - 24Assets eBook - https://amzn.to/2Wlk98I

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

[email protected]

https://www.linkedin.com/in/lhoughton/