Are you a sales detective, or still stuck peddling products while spewing out features and specs? Today the highest performing salespeople aren't solution selling. They're actively engaged in problem finding, taking prospects through a discovery process. In this Boating Industry Insider episode, host David Gee talks with technologist, inventor and serial sales platform start-up leader Lief Larson about the state of the sales landscape; new tools, new technologies, new methodologies and whether sales people have kept pace. Find out how - and why - the top 20% of sales professionals are outperforming the bottom 50% combined.