In the marine market right now, the top-performing dealers aren't just doing a little better - they're doing a lot better. The gap between the best stores and everyone else is widening, and it's not about budget or market size. It comes down to a handful of operational habits that high performers execute consistently - and how smartly they spend their digital marketing dollars. The dealers winning right now aren't doing anything exotic. They've built a foundation, layered the right tools on top, and run it with discipline. In this edition of Boating Industry Insider, David Gee is joined by Hayley Hollen, Head of Brand & Client Marketing at Dealer Spike, and Bill Koehn, Director of Digital Marketing, to discuss the State of the Dealer Report and to get specific about what winning habits look like.

Artificial intelligence is already changing the way customers research, compare and buy. So why are so many recreational boating dealers still reluctant to use it? In this episode of Boating Industry Insider, David Gee talks to Anthem Marine founder and CEO Mark Overbye to unpack the boating industry’s hesitation around AI, the mistaken belief that it automatically makes communication feel fake, and the very real risk of falling behind in a soft market. The conversation also covers a brand-new AI-driven sales and marketing app called Leopard Logix Mark is developing exclusively for marine dealers.

Let’s be honest, if you’re a recreational boat dealer, the rise of boat clubs like Freedom can feel less like opportunity and more like competition. In this edition of Boating Industry Insider, host David Gee sits down with Cecil Cohn, President of Freedom Boat Club, to dig into what’s really happening beneath the surface - explosive growth, strong member retention, a surge in female participation, and one stat that should get your attention: 90% of Freedom members say they would never consider buying a boat.

Here’s a special episode recorded live at the Boating Industry Elevate Summit. Boating Industry Insider host David Gee sits down with Boating Industry’s Mover and Shaker of the Year and Sea Ray President Keith Yunger for an honest, unscripted conversation about leadership, momentum, dealer relationships, and what it really takes to move a legacy brand forward in a changing market. We talk about navigating uncertainty, building culture, and where the recreational marine business is headed.

In this episode of Boating Industry Insider we’re taking a clear-eyed look at the finance side of the recreational boating business, from floor plans and interest rates to dealer cash flow and consumer demand. Joining host David Gee is Russell Baqir, Senior Vice President of Business Development at Northpoint Commercial Finance, someone who helps dealers and OEMs navigate every economic cycle. The conversation took place at IBEX in Tampa, but the information and insights are just as pertinent today. 

Sunny Florida. In January. Beautiful conference resort hotel. Disney Springs and theme parks. And the chance to connect, collaborate, cultivate and celebrate in an exclusive, intimate community. Attending the Boating Industry Elevate summit conference January 18-20 in Orlando will not only get your business off to a great start in 2026, but you can help to propel the entire recreational boating industry forward. Need some more reasons to register today? Boating Industry Insider host David Gee and Boating Industry magazine editor Madelyn Hubbard have a few for you.

On this episode of Boating Industry Insider, we sit down with Jeremy Bale, senior brand manager at KICKER Marine Audio – a guy who knows about sound on the water. We dig into what boat buyers expect today, how audio has become a core part of the on-water experience and what KICKER is doing to grow while keeping dealers (and their customers) grinning. If you love boats, audio, tech or just a good behind-the-scenes conversation, you're going to enjoy this one.

Fresh from IBEX, we’re bringing you an episode of Boating Industry Insider featuring Áine Denari, president of Navico Group, and chief technology officer at Brunswick Corporation. As Simrad unveils an autonomous docking innovation, Áine explains how it advances Brunswick’s ACES strategy—Autonomy, Connectivity, Electrification, and Shared access. We also take a broader look at today’s recreational boating climate: demand, inventory, and the crucial role innovation plays in shaping tomorrow’s market. If you want to understand where boating is headed—and how technology is reshaping the experience—you won’t want to miss this episode.

Charting the Future of Marine Innovation with new IBEX Show Director Mary Velline. In this episode of Boating Industry Insider, David Gee focuses on one of the most important events in our industry - IBEX - the International BoatBuilders’ Exhibition & Conference, held October 7-9 in Tampa, Florida. IBEX is the leading marine technology trade show, bringing together boat builders, suppliers, designers, and innovators to share knowledge and showcase what’s next in the business of boating. 

Let's talk horsepower. Outboard horsepower that is, and Mercury Marine's brand new V10 425hp motor to be more specific. Joining the conversation with Boating Industry Insider host David Gee is John Buelow, the President of Mercury Marine. The two were recently together In Tampa for the press introduction of the new outboard. They not only discuss specifics of this latest product, and where it fits in the lineup, but also the company's commitment to noise, vibration, and harshness engineering and why that matters boaters and dealers alike.