Free sales tips! Who doesn't want those, right?! Especially in the challenging sales environment we find ourselves in now. Boating Industry Insider host David Gee is joined by Anthem Marine CEO and serial boat building entrepreneur Mark Overbye to discuss ways to simplify - and improve - the sales process as well as the entire customer journey. This includes making sure we are selling an experience and not features and specs and price. One of the best parts is many of these tips and takeaways don't have a dollar cost attached to them. They are available to anyone with the mindset and the commitment to improve their operation.