“Be sure to be focused on what you can do for the facilitator and for their audience. Each person. That builds a stage, wants something you have to figure out what that is.” – Zack Knight

In today’s episode, Zack Knight is joined by industry experts to discuss tactics to prepare for virtual or in-person presentations, crafting stories to engage your audience, strategies for converting an audience into customers or clients, and aligning one’s vision with their values. We’ll learn about the concept of presenting as a gift, creating a one-sheet or media kit to properly sell yourself, and the importance of identifying your unique value proposition in order to stand out from a crowd. Our guests will share their own unique skills and experiences that make them successful in what they do. We’ll talk about topics such as leading oneself before leading others, developing a battle-ready mindset, putting your name on everything you do as a sign of ownership and commitment, creating media kits as resumes, getting epiphanies when people start listening to your podcast, leaving legacies and more! Tune in now for this important conversation on becoming a tactical presenter!

[00:01 - 02:38] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[02:39 - 11:55] How To Lead Yourself Before You Lead Others

• Learn tactics to get to know yourself, lead yourself, and lead others
• The workshop is focused on helping you become a tactical presenter
• Preparing for in-person or virtual presentations, podcasts, and conferences
• The prep process: Pitch, Prepping the pitch, Insights & Conversation, and Presenting
• Presenting is essentially a gift to offer for observation, examination, or consideration
• As a presenter, it is your job to make sure the audience understands the great gift you are giving them
• Consider what you can offer the facilitator and their audience that will give them the opportunity to say yes
• The unique value proposition is key to standing out in a crowd
• How to lead a company and your life based on your own values

[11:56 - 18:15] Exploring The Turning Points In Your Life And Business

• Leading yourself before leading others
• Disagreeing with the mindset of current trends
• “Leaders Eat Last” means taking care of yourself first before helping others
• Integrating work and life, not separating them
• Being interactive with your audience when presenting
• Establishing your legacy and why it is important
• The shift in life can help create a unique value proposition
• Creating a media kit is an essential resume for entrepreneurs

[18:16 - 40:58] Discovering What People Actually Want To Hear What You Have To Say

• The media kit should include:
• Your photo
• Your qualifications
• Topics to discuss
• Biography
• Contact information
• Getting in the trenches and doing the dirty work
• Your pitch should be custom-made and must include content to back it up
• Smaller stages can be more valuable than larger ones
• Research is an important part of the prep process for a successful speech or presentation, it should include:
• Stage of the presentation
• The topic of the presentation
• The flow of the presentation
• Conversation of the presentation

[40:59 – 01:07:30] Research Is Key To Delivering A Successful Speech

• Be niche with your presentation and audience
• Understand the audience you will be speaking to and adjust accordingly
• Focus on what you can do for the facilitator and their audience
• Getting brand awareness and showing values attached to it
• A call to action is important for producing desired results
• Podcasts are a great example of something engaging that will make people pause and take action
• Lead magnets should be engaging and lead customers/prospects down the path of buying from you
• Crafting a pitch, doing research, extracting what you want from the presentation, and producing results are all important steps to success

[01:07:31 – 01:27:23] Closing Segment

• Closing words and reminders
• Zack advises listeners to create their own karma and the results they are getting
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“I'm one of those that does not believe in a work-life balance. I don't think that is something that is actually feasible. What I do believe is in an integrated life.” – Zack Knight

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