Becoming a Trusted Voice

Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche.

This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration

Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly. 

Becoming a Trusted Voice: Understanding the SARTO Method

Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions.  In this episode Mike teaches how to identify the "Subject." to cover within the content you create. 

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.

Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.  

This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this.  Follow Dan Sanchez at https://danchez.com

Learn more about Trusted Voice at https://trustedvoiceframework.com

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy. 

Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing. 

Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership. 

What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him. 

Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access. 

In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.