On this episode of the Beauty Business Strategies Podcast, we are joined by Valorie Tate, "corporate misfit" and owner of Sustain Beauty Co. Valorie is an industry expert on sustainable salon practices and is deeply passionate about transforming salons and spas into eco-friendly spaces.

During our conversation, Valorie shares the importance of sustainable beauty business practices and how they can benefit your bottom line.

We also explore what it means to embrace sustainability in the beauty industry. Hint...it's much more than just recycling!

Valorie also shares her pro tips on hiring advice, incorporating AI into your business, and sustainable hiring and leadership (yes, that's a thing!).

Listen in now, and gain expert guidance on making your salon more eco-friendly without compromising quality or breaking the bank!

00:47 - About Valorie and Sustain Beauty Co.
04:03 - Where are we now?
07:52 - Saving the planet (and money!)
12:11 - Expert recommendations!
15:58 - Waste not!
17:01 - Marketing your purpose
22:16 - Tools and resources
23:05 - Mental health and sustainability
23:57 - Attract your ideal team!
25:37 - The power of intention
29:24 - Progress, not perfection
32:27 - Recruiting Zoomers
35:08 - 5 secrets to hiring the next generation
36:50 - They work differently
41:00 - You can use AI too!
44:35 - Recap
46:51 - Find Valorie online!
48:23 - Just one more thing…
49:11 - Closing comments

Watch the video version of this episode: https://youtu.be/wQiPRiaM95Q

Learn more about Sustain Beauty Co at https://sustainbeauty.co/

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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.