Nikki Buckelew joins this week’s episode to discuss how finding your niche and specializing in one area can help strengthen your relationship with clients and help grow your real estate career.

Full Description / Show Notes

• Nikki’s career background and how she got started in real estate
• How she was able to find her niche
• The difference between generalist and specialist
• How the age of the internet has impacted consumers
• Why it’s so important in today’s market to become an expert
• The benefits of becoming a specialist
• How to find your niche
• What steps to take to become a specialist
• How to share your specialty in your branding and marketing
• How finding your niche can make for a more enjoyable career