The journey to 185,000 followers on Twitter starts with the first tweet… 

IN THIS EPISODE, CARLA SHARES

• The social media journey of Peel, a school district with over 157,000 students
• How they moved from one-way to two-way communication - and it all started with a snow day!
• The importance of being human with your social media
• Simple strategies to use Instagram Stories to connect with students

SPECIAL GUEST

Carla Pereira, APR

Director of Communications & Community Relations Support Services

Peel District School Board

Mississauga ON Canada

Follow Carla on Twitter: @carla_pereira2

Peel Website: http://peelschools.org/

Peel Facebook: https://www.facebook.com/peelschools

Peel Twitter: https://twitter.com/peelschools

Peel Instagram: https://www.instagram.com/peelschools/

Peel YouTube: https://www.youtube.com/user/PeelSchools

USEFUL INFORMATION

• Strings virtual concert 
• 4th Grader sings  Andra Day's 'Rise Up'
• Facebook Profile Picture Variations

#K12PRtip - Guide to Responding Online

MORE RESOURCES

www.SocialSchool4EDU.com

Free Video Training: Learn the simple secrets behind social media for K12 schools!